In the context of writing preparing content for website is entirely different from writing for print media. The ability to effectively communicate with your web site's audience is critical because when we write content for web it grab attention and reach the target group with fraction of seconds. Most Web pages are intended to answer a question or assist a target group with something. If the answer is not satisfactory, the risk of losing the client is more. Make sure that your content is focused on the goals of your customers, not the goals of your marketing department.

Tips on writing content for web pages.

• Shorter sentences, words, paragraphs and phases.
• Omit unnecessary words.
• Write in pyramid style, putting the most important point or the conclusion first.
• Simple words.
• Objective language to build credibility, rather than exaggerated claims or overly promotional words like "great", "tremendous" etc.
• Bulleted lists.
• Highlighted text (bold or color, also hyperlinked text) which is most striking.

Meaningful headlines and subheads, avoid repetation.